Why Midi Health holds AI office hours

April 17, 2026 - 04:02

Joanna Strober, co-founder and CEO of Midi Health, initially set out to build a dedicated virtual care clinic focused on women navigating midlife health. The company's core mission was to provide expert, accessible care for conditions like perimenopause and menopause. However, the rapid ascent of artificial intelligence has fundamentally reshaped the company's trajectory and operational blueprint.

Strober reveals that AI has become an integral, transformative force within the company, so much so that Midi Health now holds regular "AI office hours." These dedicated sessions are designed to educate and engage the entire clinical and operational team on the practical applications of this emerging technology. The goal is to demystify AI and explore its potential to enhance patient care and streamline workflows.

The focus is on tangible tools that can assist clinicians, such as AI-powered documentation aids that summarize patient visits, potentially saving hours of administrative work. This allows providers to dedicate more time and attention to direct patient care. Strober emphasizes that the technology is viewed as a supportive tool for their medical experts, not a replacement. By proactively integrating AI into their culture through these educational meetings, Midi Health aims to responsibly harness innovation to better serve their patients and support their care teams in an evolving digital landscape.